Episode 9: Why your catalog ads need a glow up
Your catalog ads are probably one of the most vanilla parts of your marketing strategy — nothing fancy, but they get the job done. But what if you could turn them into a serious, hot-fudge-sundae of sales? Enter enriched catalog creative. On this episode of Resting Ad Face, Susan and Jess discuss how applying creative elements (like branding cues, sale pricing, customer reviews, and more) directly to DPA is turning an already powerful ad type into a cash cow for retailers.
Creators and Guests
VP @Marpipe_HQ. MBA. 20+yrs of marketing, 40+yrs of sass. Do no harm, but take no crap. Tweets: paid media, candle biz. Loves: family, books, coffee & cocktails