Episode 8: Break your bad ad testing habits
Mistakes were made. 😬 Not something you want to hear when it comes to testing paid social. Fear not! Jess and Susan talk through the four most common faux pas they see new multivariate testers make, and share advice on how to avoid them for more meaningful creative data.
Creators and Guests
VP @Marpipe_HQ. MBA. 20+yrs of marketing, 40+yrs of sass. Do no harm, but take no crap. Tweets: paid media, candle biz. Loves: family, books, coffee & cocktails