Episode 7: This is your sign to test your ads against your personas
If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table.
Jess, Susan, and special guest — Marpipe's own Caroline Lowery — spill the tea on:
- why it's important to test your ads against your personas
- what to include in your tests
- customer examples they've lived and learned through
Creators and Guests
Host
Susan Wenograd
VP @Marpipe_HQ. MBA. 20+yrs of marketing, 40+yrs of sass. Do no harm, but take no crap. Tweets: paid media, candle biz. Loves: family, books, coffee & cocktails
