Resting Ad Face

Sequential testing is a popular ad testing approach for many marketers today. It’s methodical. It's controlled. And it can tell you a great deal about which creative assets are the main drivers of your ad performance. But its biggest downfall is its lack of speed. Testing one element at a time can take months. (Not to mention the hassle of strategically naming and organizing assets and ad sets, and tracking ongoing test results.) *Cue informercial-level exasperation.* There’s got to be a better way!