Episode 10: How your losing ads can help you design winners
Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for.
On the latest episode of Resting Ad Face, Jess and Susan share how to find actionable insights among your lowest-performing ads, and use them to create even more performant winners.
Creators and Guests
Host
Susan Wenograd
VP @Marpipe_HQ. MBA. 20+yrs of marketing, 40+yrs of sass. Do no harm, but take no crap. Tweets: paid media, candle biz. Loves: family, books, coffee & cocktails
