All Episodes
Displaying episodes 1 - 11 of 11 in total
Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once
Sequential testing is a popular ad testing approach for many marketers today. It’s methodical. It's controlled. And it can tell you a great deal about which creative a...
Episode 10: How your losing ads can help you design winners
Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for. On the latest episod...
Episode 9: Why your catalog ads need a glow up
Your catalog ads are probably one of the most vanilla parts of your marketing strategy — nothing fancy, but they get the job done. But what if you could turn them i...
Episode 8: Break your bad ad testing habits
Mistakes were made. 😬 Not something you want to hear when it comes to testing paid social. Fear not! Jess and Susan talk through the four most common faux pas they s...
Episode 7: This is your sign to test your ads against your personas
If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest — Marpipe's own Caroline...
Episode 6: Why ad testing is the ultimate media budget hack
It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • ...
Episode 5: Don't sleep on your post-click experience w/ Tyson Quick
You're doing all the right things: iterating on your creative, testing your ads, and scaling the winners. But it's not translating into conversions like you'd hoped. I...
Episode 4: CTRL + ALT + DEL the bias out of your ad creative
With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ... On this episode, Jess and Susan sh...
Episode 3: A/B testing ain't got nothin' on multivariate
A/B testing alone doesn’t cut it anymore when it comes to ad creative. Even though it’s automated and typically executed in-market, A/B testing delivers the shallowest...
Episode 2: Our five fav ad testing strategies
What creative assets should you test? And which audience should you test with? The answers to those questions can only come from a well-built testing strategy. Jess an...
Episode 1: Why untested ad concepts are costing you
Automated creative concept testing lets your buyers tell you which direction to take your ad concepts (rather than some internal committee). And that’s just where the ...