All Episodes

Displaying episodes 1 - 8 of 8 in total

Episode 8: Break your bad ad testing habits

Mistakes were made. 😬 Not something you want to hear when it comes to testing paid social. Fear not! Jess and Susan talk through the four most common faux pas they s...

Episode 7: This is your sign to test your ads against your personas

If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest — Marpipe's own Caroline...

Episode 6: Why ad testing is the ultimate media budget hack

It's time to put your money where your ads are. In this episode, Jess and Susan talk all things budgeting when it comes to testing your ad creative. You'll learn: • ...

Episode 5: Don't sleep on your post-click experience w/ Tyson Quick

You're doing all the right things: iterating on your creative, testing your ads, and scaling the winners. But it's not translating into conversions like you'd hoped. I...

Episode 4: CTRL + ALT + DEL the bias out of your ad creative

With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ... On this episode, Jess and Susan sh...

Episode 3: A/B testing ain't got nothin' on multivariate

A/B testing alone doesn’t cut it anymore when it comes to ad creative. Even though it’s automated and typically executed in-market, A/B testing delivers the shallowest...

Episode 2: Our five fav ad testing strategies

What creative assets should you test? And which audience should you test with? The answers to those questions can only come from a well-built testing strategy. Jess an...

Episode 1: Why untested ad concepts are costing you

Automated creative concept testing lets your buyers tell you which direction to take your ad concepts (rather than some internal committee). And that’s just where the ...

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