Resting Ad Face delivers a bi-weekly hot take on building better ad creative. Hosts Jess Cook and Susan Wenograd rant and rave about the latest in ad design, testing methods, creative strategy, audience building, scaling, and more.
Latest Episodes
Episode 11: Sequential testing vs. testing ALL OF THE THINGS at once
Sequential testing is a popular ad testing approach for many marketers today. Itβs methodical. It's controlled. And it can tell you a great deal about which creative a...
Episode 10: How your losing ads can help you design winners
Unpopular opinion: your losing ad creative deserves a second look. They can help point you in the right direction if you know what to look for. On the latest episod...
Episode 9: Why your catalog ads need a glow up
Your catalog ads are probably one of the most vanilla parts of your marketing strategy β nothing fancy, but they get the job done. But what if you could turn them i...
Episode 8: Break your bad ad testing habits
Mistakes were made. π¬ Not something you want to hear when it comes to testing paid social. Fear not! Jess and Susan talk through the four most common faux pas they s...
Episode 7: This is your sign to test your ads against your personas
If you're showing the same ad creative to all your audiences, you're definitely leaving revenue on the table. Jess, Susan, and special guest β Marpipe's own Caroline...