Resting Ad Face delivers a bi-weekly hot take on building better ad creative. Hosts Jess Cook and Susan Wenograd rant and rave about the latest in ad design, testing methods, creative strategy, audience building, scaling, and more.

Latest Episodes

Episode 5: Don't sleep on your post-click experience w/ Tyson Quick

You're doing all the right things: iterating on your creative, testing your ads, and scaling the winners. But it's not translating into conversions like you'd hoped. I...

Episode 4: CTRL + ALT + DEL the bias out of your ad creative

With all the creative data now available to marketers, there's no place for bias and opinions in today's ad creative. And yet ... On this episode, Jess and Susan sh...

Episode 3: A/B testing ain't got nothin' on multivariate

A/B testing alone doesn’t cut it anymore when it comes to ad creative. Even though it’s automated and typically executed in-market, A/B testing delivers the shallowest...

Episode 2: Our five fav ad testing strategies

What creative assets should you test? And which audience should you test with? The answers to those questions can only come from a well-built testing strategy. Jess an...

Episode 1: Why untested ad concepts are costing you

Automated creative concept testing lets your buyers tell you which direction to take your ad concepts (rather than some internal committee). And that’s just where the ...

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